Nationally-retailed brand, As I Am hired our team to develop a new look to designate multiple hair care collections throughout packaging.

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We incorporated a fun monochromatic camo in signature colors to easily differentiate the lines across the collections, while also providing easy recognition from their original signature line.

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In addition to labeling, we also were tasked with social and graphic design for their curling cream launch campaign.

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The outcome can be seen across national-retailers like Target, Walmart and CVS.