CLIENT: As I Am
Ushering in a Fresh Look for National Beauty Brand
Nationally-retailed brand, As I Am hired our team to develop a new look to designate multiple hair care collections throughout packaging.
We incorporated a fun monochromatic camo in signature colors to easily differentiate the lines across the collections, while also providing easy recognition from their original signature line.
In addition to labeling, we also were tasked with social and graphic design for their curling cream launch campaign.
The outcome can be seen across national-retailers like Target, Walmart and CVS.