Project Brief:

The DeSoto Independent School District was a collaborative effort to rejuvenate the appeal of the district's overall visual branding and present a modern approach for their STEM advancements and the launch initiative of the new Katherine Johnson Magnet Academy.

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With a newly designed fresh, modern branding arsenal the STEAM [Science, Technology, Engineering, Arts and Mathematics ] facilities, over a year-long project generated a $7.2 million dollar increase in revenue thanks, in part, to the overhaul campaign designed by Scopetheory. 

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All 7 schools in the district received new logos and umbrella-branded collateral to fit the district's guidelines. DISD launched a completely new technology magnet academy, Katherine Johnson Academy in the fall of 2018 for which Scopetheory developed branding and logo for the school.

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Scopetheory also developed logo, OOH media, print and digitial assets and corporate event collateral for other divisions of the District, including A2E2, The Unified Progress and Career & Technical Education programs.