The Desoto Independent School District project was a collaborative effort to rejuvenate the visual appeal of the district's branding. With a newly designed fresh, modern branding arsenal the STEAM [Science, Technology, Engineering, Arts and Mathematics ] facilities, over a year-long project generated a $7.2 million dollar increase in revenue thanks, in part, to the overhaul campaign designed by Scopetheory.
All 7 schools in the district received new logos and umbrella-branded collateral to fit the district's guidelines. DISD launched a completely new technology magnet academy, Katherine Johnson Academy in the fall of 2018 for which Scopetheory developed branding and logo for the school.
Scopetheory also developed logo, OOH media, print and digitial assets and corporate event collateral for other divisions of the District, including A2E2, The Unified Progress and Career & Technical Education programs.