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  • Writer's pictureSCOPETHEORY TEAM

DECONSTRUCTING THE DESIGN Ep. 01: Serita Jakes Home

Updated: Dec 3, 2023



Today, I’m lifting the veil on a business game-changer – the often underestimated powerhouse that can consistently elevate your brand: photography.


But hold on, this isn't just about sharing tips; I'm taking you on a visual journey through real-life client examples from our collaboration with Serita Jakes Home.


Two years ago, we began integrating creative direction and photography to our clients in an effort to fill the gap and disconnection between the designs we created and the imagery clients provided. There seemed to be a disconnect between impactful, engaging imagery which impacted the final look and integrity of the brand's website.


After receiving frequent messages and comments about my personal Instagram feed and site photography, I wanted to share a glimpse into my planning, styling, and editing process and how I keep things cohesive.


Why is this so crucial? Well, because solid, well-executed, and strategically planned brand photography isn't just the finishing touch; it's the secret sauce that keeps your brand consistently "on-brand." And let me tell you, it has made ALL the difference for our clients.


Now, let’s dive into the details – here are six of my most underrated tips, illustrated with real-life examples:


1. Showcase Unique Features: Bring your products or services to life by showcasing their distinctive features and capabilities through captivating visuals. Take a glance at how Serita Jakes Home highlighted specific features to create intrigue and desire.






2. Style with Purpose: Ever wondered how your clients would experience your offerings? Style them in a way that communicates their intended usage or setting. Let your visuals guide your clients on how to best incorporate your products or services into their daily lives.






3. Background Matters: Don't underestimate the power of your photo's backdrop. Sometimes, the background matters just as much (if not more) than the subject itself. Serita Jakes Home's carefully chosen settings add depth and context, elevating the overall aesthetic.



(before working with us + after working with us)



4. Draw Inspiration from Others: Take inspiration from successful brands and analyze their visual approach. Let it inspire your own shoot, but remember to infuse your unique twist. Authenticity is key.





5. Texture Tells the Tale: Emphasize the texture, consistency, and quality of your products or services. Serita Jakes Home's skillful use of close-ups highlights the tactile appeal, enticing clients with the promise of a premium experience.





6. Show, Don't Assume: Never assume your clients automatically know how to use your products or services. Show them in action! Serita Jakes Home illustrates this beautifully by providing visuals that guide clients on product usage.







Now that you're equipped with these insider tips, you're ready to infuse your marketing and presentation with the magic of photography. Remember, it's not just about selling a product or service; it's about crafting a consistent experience.


Ready to let your visuals tell a story, and watch your brand flourish?

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