THE FAITH PROJECT

CHALLENGE

Led by the youngest woman-led non-profit founder in Atlanta, Ga, the Faith Project was in need for a modern rebrand that inspired the community, it's volunteers and properly reflected it's modern approach to prison reform and re-entry. Our team led a comprehensive strategy workshop and developed a look and feel to position The

Faith Project miles beyond the traditional look-and-feel associated with most non-profits. As an organization that is rooted in authenticity, it was important to not portray an overly polished look, rather convey an authentically grunged one, slightly rough around the edges to resonate with the organziation's clients.